// profile of

i5 Housing & Properties

Residential plots are gaining prominence as one of the most preferred property types. This trend was also reflected in our latest survey, where for the first time plots emerged as most preferred property-type with about 48 per cent respondents voting for it.
While plots do score better over other property-types for better returns, this remarkable trend also indicates that buyers are now investing with mid-to-long term investment horizon.

// Upcoming PRoJEcts

i5 HOUSING & PROPERTIES

The seller (developer) and buyer (client) are guaranteed a satisfactory experience with us. Every process is taken care of by us on behalf of the developer and client, and delivered right to their doorstep

I5 HOUSING & PROPERTIES IS A TRUSTED REAL-ESTATE COMPANY THAT SEEKS TO TURN EVERY PROSPECTIVE HOMEOWNER’S DREAM INTO REALITY AND PROVIDE THEM WITH EXPONENTIAL RETURNS ON THEIR INVESTMENT

hit it a home run

It is one of the essential components of every millennial’s dream - to possess a piece of property of their own. Prasad’s company, i5 Housing & Properties, is dedicated to making this dream come true for thousands of people across the country.

Prasad was filled with great ambition and purpose, even as a student. He was determined to set up his own company and become a renowned businessman. As a young graduate, faced with the challenge of mobilising funds to start a business, his real breakthrough came during his stint as an insurance advisor with a marketing company that specialised in real estate assets and residential plots through direct sales agents. With the learning and network that he gained during this time, he eventually founded i5 Housing & Properties with the vision to provide quality housing to everyone.

Despite having a presence in the real estate sector since 2010 and handling around 30 projects, i5 Housing & Properties was formally incorporated in 2015. In the same year, they managed to secure their fi rst exclusive marketing tie-up with a reputed builder which proved to be a huge stepping stone to their success.

The industry has become highly regulated and all approvals are required to be in order before commencement of sale. i5 Housing & Properties intends to keep up with these developments and offer exemplary services to long-term buyers while retaining their forthright approach.

They went on to complete multiple projects efficiently and clinched a number of deals with respected developers. The company provides comprehensive support and advisory services, right from the legal vetting of documents, loan syndication, and advertising (including portal-based advertising).

The strategy that the company adopted was simple - operating with a high level of integrity even for the most basic of services such as choosing a location, and offering uniform pricing to clients. They exhibit utmost honesty and transparency on both ends of the customer base (clients and developers), which has helped immensely in building a strong rapport with them.

Since buying a home is a massive decision involving hefty amounts of money, clients want to be assured that they are in safe hands.

Owing to their trustworthiness, they have managed to build a wide portfolio of clients, from middle-class customers, professionals, businessmen and NRIs. Initially, given the high demand, i5 Housing & Properties began by selling low cost plots on the outskirts of the city that were approved by the local authorities.

At that time, clients were primarily investors, seeking handsome short-term gains. Things have changed considerably since then. The current market no longer offers short-term profits and the clientele are buyers who intend to build their homes.

Clients are typically looking for plots in the best location, at an optimal price with legally flawless documentation. The industry has become highly regulated and all approvals are required to be in order before commencement of sale.

The company intends to keep up with these developments and offer exemplary services services to long-term buyers while retaining their forthright approach. So far, they have managed over 75 projects, acquired 3000 satisfied customers and set a personal record of selling 100 plots in a month.

In Prasad’s opinion, “The future of the real estate will see a greater focus on end-users, with digital players dominating the industry. It will also be imperative for companies to abide by the rules and regulations laid out by the government”, he says.

Going forward, the company plans to grow in the area of development, from location selection, pricing etc, to ensure that their clients receive the best property for an unbeatable value.

Along with his younger brothers P. Prabakaran and P. Prabu, Prasad plans to expand I5 by undertaking affordable plots, villas and apartment projects and setting up a project management company. solidifying their presence across the country.

The future of the real estate will see a greater focus on end-users, with digital players dominating the industry. It will also be imperative for companies to the rules and regulations laid out by the government